Imagine what it would be like if there was no regulated system regarding food packaging. Without a doubt, we would still be living in the Dark Ages. The advent of food packaging has enabled the easy transport of goods, keeping the food products protected and their integrity intact. It also ensures that no harmful chemicals come into contact with the food that could become the reason for its spoilage.
Moreover, the food packaging also allows the manufacturer to print vital information such as ingredients and health benefits. In this blog, I will do my best to discuss in detail the materials available, how to create effective packaging, and popular designs you can use in your packaging.
So, if you want to know or are eager to learn all about food packaging, then keep on reading.
Food packaging is available in a variety of materials. The one you need will depend on the food product requirements that you are going to pack. Let's discuss each material in detail.
Flexible pouches are taking the packaging industry by storm. Consumers love this packaging for various reasons.
The packaging is environmentally friendly as it has a lower carbon footprint.
It consumes less packaging space.
It is less costly as opposed to other materials.
They are light in weight and easy to carry.
The packaging is shatter-resistant.
The packaging has unique features like clear plastic windows, which allow consumers to see it before they buy it.
It has a smooth texture and possesses valves, which serve a two-fold purpose.
It keeps oxygen from entering the package and spoiling the food product.
The release of air from the pouch allows consumers to smell the product pack inside and entices the customer experience.
It can be printed 360 degrees in any way you like.
For centuries, glass has been considered a popular material used in jars and containers, and consumers also love it. The products packed inside this material extend the shelf life.
Moreover, the glass jars and containers are transparent, so the consumers can easily see what is packed inside. Lastly, the glass material is 100% recyclable.
Clamshell packaging is a popular and commonly used food packaging material. These can be made of plastic, recycled paper, styrofoam, and paperboard. It consists of two shells. One shell is connected to the box on one side, while the other side is used to lock and unlock it.
The foods that are packed inside it include sandwiches, salads, BBQ items, and other similar products. The recyclability factor depends on the type of material used. For example, plastic material is easily recyclable while compostable materials are not.
It is a transparent plastic film and when heated at the right temperature it shrinks uniformly around the product. Each side of it is further sealed shut with a heating device called a sealer.
In the end, it gives the product a nice, glossy appeal. It reflects light beautifully, which makes it eye-catching on the store shelves. It is used to pack variously frozen and non-frozen foods.
As the name suggests, these boxes are made from paperboard and are thinner than cardboard but thicker as opposed to paper. This material has improved rigidity and can be used to pack different food items. You can use it to pack cereal, snacks, soup packets, snacks, canned beverages, and much more. Lastly, it is fully recyclable and has a lower carbon footprint as compared to glass and metal.
You can fit more products on your trucks because of their reduced weight and low material utilization.
When compared to packaging materials such as glass, metal, and cardboard, shipping costs are significantly lower.
Moreover, this material has a lower carbon footprint and occupies less space. Although it is light in weight, it is rigid and can easily pack and store more products when shipping.
Corrugated cardboard boxes are a universal packaging material. Before the products are placed in the boxes, they are pre-packed. It is used to pack frozen meat, snacks, beverages, and other similar food products.
Do you see where we’re going with this? Knowing about the materials available for food packaging is not enough. You also need to know how you can make effective packaging to improve your brand image.
You can use various marketing campaigns to promote your product. However, if your product has poor packaging, then as a manufacturer you are going to struggle to succeed in the market. An appealing package is necessary for your product's success. Let's discuss some vital points that you need to keep in mind to create effective packaging.
Your food packaging must align with the business values and strengthen your brand identity. It needs to convey values that connect to consumers' emotions so they feel compelled to invest in your product. What you need to do for this is:
Analyze your market
Identify target buyers
Create an individual personality for the product
You must choose the right size packaging for your product. The purpose of the packaging is to keep the product protected, maintain its original form, and be aesthetically pleasing to the buyers. It should achieve all these functions, or you will lose your money.
Some food products do not require intricate designs using a mixture of colors and graphics to convey their message, but just a few colors, simple graphics, simple script, and details of ingredients to convey the message. This is most applicable if you are selling natural or organic products.
You need to create a design that can be used in a variety of ways. If you produce single servings of a product and pair it with other food offerings, then you need a design that fits comfortably with every type of packaging. In other words, it must cater to the various tastes of your target market, and consumers will recognize your brand even if you re-invent your design.
Choosing the right material for packaging is necessary to keep the product inside protected from any harm. For that, you need to take into account various factors.
It should keep the products edible when delivered to the retail stores.
It needs to be sturdy enough to transport food without spoiling or damaging it.
The packaging needs to be stored and placed both for transport and on shelves easily.
The packaging should extend the product's shelf life before consumers buy it.
It should not be too small that you are unable to fit all the essential information on it.
The main consideration for any manufacturer is the cost itself. It should not exceed the overall cost spent on the product's manufacturing. Most manufacturers find themselves in a dilemma of having to produce inexpensive packaging and appealing as well. However, with the variety of materials available and modern designing techniques, manufacturers can produce creative designs at a lower cost.
Mentioning products' health benefits and ingredients is highly important. Today, consumers are more concerned about what is included in the products and what they offer. Sometimes clear and simple words become more appealing to consumers than the packaging itself.
Still with me? That is good because I am not through yet. Now I am going to discuss important design trends that you can use in your packaging.
Packaging designs keep on evolving, and this year has seen various innovative designs that consumers like. Consumers will surely buy your product if it is designed around these ideas. Let's discuss it in detail.
Minimalist designs are on the rise. The tones that complement this design are brown, green, off-white, and subtle blue. It creates a strong brand effect and neutralizes bold effects.
Packaging texture enhances the emotional appeal and must be considered when designing packaging. For example, embossed and glossy labels give a luxurious emotional appeal.
Minimalist designs are on the rise, but they do not have to be dull. Bold and modern illustrations play an important role in communicating emotion and enhancing product appeal.
Traditional or vintage packaging is suitable for any product. The packaging includes brown or pastel colors and is best for packing chocolates and popcorn.
If your target audience is children, then you need a creative design, and in this case, abstract designs and prints fulfill this purpose.
Most customers prefer brands that give them a sneak peek at what's inside so they can make an informed decision. So if you can give them a glimpse of the product, you stand a better chance of winning over the competitors.
Flat illustrations and patterns allow you to be creative. It allows you to play with different designs and patterns and recreate a new one when needed.
Typography makes your brand name and logo easily visible and readable from a distance. It helps in creating a distinct brand presence. You can use complementary and bold colors to enhance the features.
Have a personalized message engraved on it. It can be a simple line that can create an instant personal connection with the consumer. It makes them feel valued and included.
So are you ready to use these practical packaging ideas? If so, then you are on the right path. These ideas will take your business to new heights of success.
Jessica Leech is a full-time writer, a traveler, and a marketing expert who is currently working for
Published on 28 Aug, 2022